PPC

So I've been doing SEO/SEM for a little while now and I've come to appreciate the ROI that is involved. As most of you that read this may realize, you can generate a great deal of traffic by using PPC (pay per click) without breaking the bank.

Pay Per Click mainly benefits the advertising party. As opposed to CPM ( cost per thousand impressions ) which I have found does not work well when you are dealing with sites that have less than 2% CTR ( click through rate ), sometimes even less than .5% CTR.

Usually I welcome anyone that would want to hire me to work on the side doing Search Engine Optimization (SEO) or Search Engine Marketing (SEM). Both of these deal heavily in keyword research, return on investment (ROI), pay per click (PPC), pay per action (PPA), and a few other acronyms that are the buzz in this industry.
Being that I'm so busy these days with my real job or doing all these side projects I'd like to take a moment and inform you about a company that exist because of the things I have previously mentioned.